The New Mexico Department of Cultural Affairs (DCA) is committed to protecting the privacy of its online visitors, customers, members, donors, and friends. We believe that maintaining privacy on the Web is very important, and that informing our visitors about the types of information we collect and how we use it is crucial. DCA makes no effort to identify public users of its Web sites. The data that we do collect is used only for server administration and research into the ways our sites are used. All DCA-affiliated Web sites adhere to this policy for ensuring the your privacy and preserving the integrity of this medium.
DCA does not collect any personal information about individuals, such as names and postal or e-mail addresses, except when such information is knowingly provided through online transactions such as purchases, subscriptions, or registrations. Additionally, personal information may be transmitted as part of a form submission or in connection with other activities, services, or resources made available on our site. Any personal information retrieved by DCA must be voluntarily submitted by the user.
DCA Web sites do collect some anonymous "non-personally identifiable" aggregate information about visitors automatically when pages on our Web site are requested through a browser. This information is used for statistical purposes and to help us monitor how our visitors navigate our sites, allowing us to tailor our services for the majority of visitors. Non-personally identifiable information may refer to information about our visitors' browsers (e.g., Internet Explorer), operating systems (e.g., Windows or Macintosh), Internet Service Providers (e.g., AOL or MSN.COM,) and other similar information.
As a component of the non-personally identifiable aggregate information, DCA Web sites collect IP addresses. An IP address is a number assigned to your computer by a Web server when you're on the Internet. This information is used only for non-user-specific purposes such as determining how many users visited a specific area of our site. Such information could, if necessary, be used to identify a user in order to comply with safety and/or security issues or with legal requirements.
Any personal information provided to DCA is maintained and accessible only by DCA, unless explicitly stated otherwise.
The following are examples of how DCA might use the personal information it collects:
If you made a purchase at an online store, the required personal information (similar to that provided during a telephone or mail-order purchase) will be used to complete your order.
If you indicated that you were interested in receiving Department-related news and information, you might receive e-mails that we feel may be of interest to you.
The following is an example of how DCA may use the non-personally identifiable information it collects:
Aggregate data could be analyzed to describe the collective characteristics and behaviors of online visitors and subsequently be used to further optimize the effectiveness of our site.
DCA will never intentionally disclose any personal information about you as an individual user (such as your name, street address, telephone number, credit card number, or e-mail address) to any third party without having received your prior permission.
DCA protects all personal and non-personally identifiable information that it receives via the Internet against unauthorized access.
In addition, DCA Web sites uses Secure Sockets Layer (SSL) encryption to process purchases made on its Web site. By using this technology, online customers can feel confident that their personal information is protected from interception by any third party. Sensitive credit card information is not permanently stored on any DCA Web server and though your order information is retained for our records, this information is never shared with other companies or persons.
A cookie is a small text file that is sent to your browser from a Web site and stored on your computer's hard drive. Cookies can't read data from your hard disk or read cookie files that were created by other sites—the Web site that creates a cookie is the only one a browser will permit to access it.
Users may find content on DCA Web sites that links to the sites and services of our partners, sponsors, or other third parties. In many cases, these links represent cooperative projects or are established with persons or entities that have a significant connection to or relationship with our site. DCA does not control the content or links that appear on these sites. These sites and services may have their own privacy policies and customer service policies. DCA encourages visitors to review the privacy policies of any sites they visit to insure their personal information is being protected.
DCA does not knowingly collect personal information from children under 13 years of age. Kids should always ask parents for permission before providing personal information to any Web site or purchasing any products or services online. DCA urges all parents to participate in their children's exploration of the Internet and to teach them about protecting their personal information while online.
If you give us permission, we may use any personal identification information you submit for marketing and promotional purposes. For example, on occasion, a DCA division may wish to send e-mails to inform users of new exhibitions or other events that might be of interest to them. You will not receive such communications unless you have willingly provided the personal information required. In some cases, you will be required to "opt-in" by joining a newsgroup or mailing list. If you do "opt-in," you will always have the option to "opt-out" at any time by "unsubscribing" to that particular list or following the "opt-out" instructions included within the body of the e-mail message.
If for any reason you do not wish to receive e-mail from any DCA division, please follow the instructions for "unsubscribing" included within the body of the message that was sent to you.
Occasional changes may be made to this document as new services and content are added to our site or to reflect changes in DCA policies. Visitors to DCA Web sites are encouraged to check this document periodically to stay informed of current privacy guidelines.
Web Site Manager
New Mexico Department of Cultural Affairs
Bataan Memorial Building
Santa Fe, New Mexico 87501